Over twenty years after the founding of the nonprofit The Ben Marion Institute for Social Justice, Inc., I had the privilege of managing a rebranding and update of its visual identity. Projects included a new website, social media assets, and the creation of an original podcast, "Jump in My Shoes." To foster empathy and emotional awareness, I gathered shoes from friends, family, and other members of the Ben Marion community to create a cyclical story—encouraging the viewer and listener to imagine "jumping into someone's shoes."