This logo was created for a new publishing brand that celebrates voices on the fringe—writers who defy convention and embrace imperfection. Inspired by Georges Rouault’s evocative clown paintings, the design channels a sense of melancholy and humanity, turning the “bad clown” into a symbol of resilience and authenticity. The mark reflects the beauty of standing out, reminding us that what makes us different is often what gives our stories their deepest meaning.